The Essential Social Media Marketing Handbook by Gail Z. Martin

Author:Gail Z. Martin [Martin, Gail Z.]
Language: eng
Format: azw3, epub
Publisher: Career Press
Published: 2017-05-15T04:00:00+00:00

THE LAST WORD

Crowdfunding can be an emotionally and financially rewarding effort with proper planning and hard work. These sites are still new, relatively speaking, so much of the territory is unmapped, waiting for innovators to see new and exciting ways to create campaigns and use these tools. Be sure you do your homework before launching a campaign, and make certain you have resources in place to handle fulfillment to keep backers happy.

NEXT STEPS

1. Explore Kickstarter and the other sites mentioned in this chapter. Get a feel for their capabilities and differences. Take a look at pricing/fees, terms, and overall feel.

2. Browse live and completed campaigns to see what others are doing. Look within your niche as well as at highly successful projects in other fields. Note how the projects are structured, watch the videos, and study the reward levels.

3. Back campaigns to get the true flavor of the sites (many projects have minimal levels at $1–$5). Pay attention to the communication you receive from the project managers. Do you feel cherished or forgotten? Are you “in the know” or digging for updates?

4. Kickstarter offers how-to guides, and there are a lot of specific resources available. Take advantage of these before you plan a campaign, and get to know people who have run campaigns to get insider tips.

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